Ulta Beauty Is Bucking Downbeat Retail Trends

ULTA

Ulta Beauty has been one of retail’s few bright lights, but for the past month it has been just another retailer. Its second-quarter earnings, to be on Thursday, may change that.

The beauty-products retailer has long been defying the industry’s downbeat trends with heavy traffic and sales, signing sharp partnerships with social-media stars and attracting consumers to stores with a set of products even as many malls remain empty. That has helped Ulta’s stock (ULTA) gain 31.6% in 2019, to close Friday at $322.10.

“Ulta Beauty is revolutionizing the beauty experience for all by providing all things beauty, all in one place,” said Casey Foxen, who manages all grand openings for Ulta Beauty. “We are truly a premiere beauty spot for Parma, and our Ulta Beauty experts are ready to help guests explore and lose themselves in the world of beauty.”


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Bradley Sterner

Retail businesses are of prime importance in this consumerist era. A commodity is now much more than just a product which is used and thrown, it is an important cog in the capital market machine, and the use patterns greatly affect the manufacturing and making trends! Bradley understands this quintessential topic, and writes to justify his causes.

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