Wendy’s is entering the Twitter battle over which fried chicken sandwich rule supreme. On Monday, Chick-fil-A’s apparent subtweet of Popeyes’ new fried chicken sandwich set off a social media wild.
Twitter exploded with a debate over the battle between Chick-fil-A and Popeyes fried chicken sandwiches following the exchange. Neither brand responded to Business Insider’s request for further comment on the social media feud. Later on Monday, Wendy’s decided that it needed to add its two cents to the chicken sandwich conversation.
Wendy’s and Boston Market did not immediately respond to Business Insider’s request for comment on the subtweets.
With Chick-fil-A’s fast US expansion, the question of what chain makes the best sandwich is more important than ever. The chicken chain became the third-largest chain in the US by sales in 2018 with $10.46 billion in American system-wide sales and is steadily expanding, with plans to open its first store in Canada by the end of the year.
Business Insider’s Irene Jiang has tasted fried chicken sandwiches from Wendy’s, Chick-fil-A, and Popeyes, as well as mac and cheese from Chick-fil-A and Boston Market, in recent weeks. Her verdict: Popeyes’ chicken sandwich reigns supreme, but Chick-fil-A’s mac and cheese rules Boston Market.